Backlinks, also known as inbound links or incoming links, are links from external websites that point to a specific page on your website. These links are important to SEO because they serve as a vote of confidence in the quality of your content. When other websites link to your pages, it signals to search engines […]
Title tags are important for SEO because they help search engines understand the content of a webpage and determine its relevance to a user’s search query. A title tag is a HTML element that specifies the title of a webpage. It is typically found in the head section of the HTML code for a webpage, […]
Sinisi Solutions: A Web Design & SEO Case Study Sinisi Solutions LLC is a company that makes and installs fire separation barriers to protect transformers at electrical substations from collateral damage and to keep critical infrastructure systems running. When they contacted me in 2020, Sinisi Solutions had a basic brochure website and no presence on […]
If you have ever started a Google Ads Display campaign in the past, you have probably gotten very frustrated at the poor performance. You know the deal; ridiculously high click rates with close to zero conversions. You probably are wondering what the heck is going on, then you decide to check your metrics, “Where Your […]
As you may or may not have known, Apple just pushed out a new version of their mobile operating system, IOS 14.5. It includes many security updates and several new features. If you are a business that advertises on Facebook though, one of the most alarming updates is that from now on, every app on […]
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